Social Media, Content Writing and Facebook Deal

You know that doing one thing to promote your business isn’t enough these days. Your company needs to be active on social media, you need to engage your audience and you need to deliver informative content that people will find of value. You need to be seen as a trusted choice in your local area and industry, in this challenging…

Place Your Employees At Heart Of Your Social Activity

When it comes to social media, you cannot overlook the importance of the “social” element. Yes, social accounts provide you with an excellent opportunity to promote your brand, develop awareness and make sales; but there is a lot of work involved with the process. If you solely focus on sales and marketing activities on social platforms, you come across as…

Likes Are Less Important – Connect With Clients

In 2019, Instagram started limiting who could see the Likes count for a post, with only the initial poster seeing the tally. Canada was the first to receive this update and then it was rolled out countries like Australia, Brazil, Ireland, Italy, Japan and New Zealand. It has been a move welcomed by the mainstream media, who have long been…

Live Video Content Lets People See What You Offer

As a hotel, your surroundings are the ideal setting for images and video content. Potential guests want to see what is on offer at your resort, and they will flock to your social media pages to get an insight into what you provide. Therefore, you should share as much content as you can. Images are great, and video content is…

Are You Encouraging UGC In Your Hotel?

When it comes to social media for hotels, there is no shortage of content ideas. The holiday industry thrives on images and video content which puts people in the heart of tour resort. Therefore, all hotels should be active on social media. However, if your social media images and video content are highly polished and create unrealistic expectations, this content…