Using Social Media To Improve Your TripAdvisor Ranking

If you are in the travel industry, you know how vital TripAdvisor is. According to information provided the company in their datasheet, more than 450 million use TripAdvisor each month. With more than 600 million reviews on site, people are checking out reviews before booking holidays, meals and nights out. With research suggesting 77% of people rely on TripAdvisor to…

How To Promote An Online Booking Service For Hotels

Hotels need to be focused on generating bookings. There is a lot you can do online to promote your hotel and develop your reputation, but ultimately, you want to generate bookings. These bookings come online these days, so all hotels need to know how to promote their online booking service. You need to show why people should book with you…

Micro Content Creates A Buzz Around Travel Services

All businesses, not just hotels or travel agencies, should have an overall marketing strategy. When it comes to online marketing, it helps to have specific areas of focus. These areas are likely to have relevant keywords, providing a focus for SEO work and social marketing activities. However, while it is imperative you have an all-encompassing strategy that drives your activities,…

Binge Viewing: Can This Work For Hotels and Travel Agents?

It is no exaggeration to say people love binge-watching their favourite shows these days. No matter what genre you are into, how often do you settle down to watch an episode and the next thing you know, its 3 am, and you are going to be very grumpy at work in the morning! There are many reasons why people binge-watch…

How To Make People Love Your Hotel

Running a hotel isn’t easy, and there are distinct parts of the business. So much of your time, energy and focus must fall on maintaining the hotel and providing guests with a high standard of service. If you fail to do this, you likely won’t be running a hotel for much longer. However, just because you provide guests with an…