Start Your Own Hashtag And Find User Generated Content

User-generated content, or UGC as some people refer to it, is hugely important for companies on social media. It is easy for firms to say what they want on social media (within legal limits and regulations of course) and many companies tune out the promotional aspect of a firm’s message. This is causing problems in connecting with an audience because…

Can Guest Posting Work For A Hotel? We Say Yes

It is likely that your hotel will already have its own audience, perhaps former guests or people who follow you with the intention of booking with you later. When you create content and share it with these people, you do so in the hope of persuading them to book with you again or to decide that you are the hotel…

People Want Detailed Content When Deciding On Major Holidays – Give It To Them

While there will always be a market for last minute holidays and people booking on a whim, by and large, people place immense importance on their holiday and it means holidaymakers need to make an informed decision. If people have limited funds, they want to increase the likelihood of having the best possible holiday and therefore, providing people with information…

Infographics Are Ideal For Creating Lists Of Resorts and Destinations

When it comes to promoting the holidays you offer, social media is an ideal platform, but it can be difficult to capture attention. It is vital that travel firms use images on social media but an excellent way to stand out from the crowd while providing a considerable level of information about destinations is to create infographics. Infographics offer a…

Stand Out On Social Media – Offer Language Tips and Lessons

Social media is a highly effective way of reaching your audience, but hotels need to be aware that social media can be a busy, complex and challenging place. In a highly competitive market like the travel industry, a lot of hotels are competing for attention and your hotel isn’t just competing with other hotels in your area, they could be…