Are You Encouraging UGC In Your Hotel?

When it comes to social media for hotels, there is no shortage of content ideas. The holiday industry thrives on images and video content which puts people in the heart of tour resort. Therefore, all hotels should be active on social media. However, if your social media images and video content are highly polished and create unrealistic expectations, this content…

2020 Resolution – Post Once A Day

New Year resolutions are a great way to make positive changes in your life. However, they aren’t only useful for individuals looking to improve their lives; they can be of enormous benefit to businesses too. If you run a hotel, you know social media is crucial for engaging your audience and generating interest in what you offer. You should look…

Using Social Media To Improve Your TripAdvisor Ranking

If you are in the travel industry, you know how vital TripAdvisor is. According to information provided the company in their datasheet, more than 450 million use TripAdvisor each month. With more than 600 million reviews on site, people are checking out reviews before booking holidays, meals and nights out. With research suggesting 77% of people rely on TripAdvisor to…

How To Promote An Online Booking Service For Hotels

Hotels need to be focused on generating bookings. There is a lot you can do online to promote your hotel and develop your reputation, but ultimately, you want to generate bookings. These bookings come online these days, so all hotels need to know how to promote their online booking service. You need to show why people should book with you…

Micro Content Creates A Buzz Around Travel Services

All businesses, not just hotels or travel agencies, should have an overall marketing strategy. When it comes to online marketing, it helps to have specific areas of focus. These areas are likely to have relevant keywords, providing a focus for SEO work and social marketing activities. However, while it is imperative you have an all-encompassing strategy that drives your activities,…