Addressing Customer Concerns To Boost Bookings

While every industry has been hit hard by the impact of the COVID-19 pandemic and the restrictions in our daily lives, some sectors have been affected more than others. The hospitality sector and the travel industry have faced a torrid time, and it is understandable that professionals operating in these sectors are desperate to return to some form of normality.…

Place Your Employees At Heart Of Your Social Activity

When it comes to social media, you cannot overlook the importance of the “social” element. Yes, social accounts provide you with an excellent opportunity to promote your brand, develop awareness and make sales; but there is a lot of work involved with the process. If you solely focus on sales and marketing activities on social platforms, you come across as…

Likes Are Less Important – Connect With Clients

In 2019, Instagram started limiting who could see the Likes count for a post, with only the initial poster seeing the tally. Canada was the first to receive this update and then it was rolled out countries like Australia, Brazil, Ireland, Italy, Japan and New Zealand. It has been a move welcomed by the mainstream media, who have long been…

Live Video Content Lets People See What You Offer

As a hotel, your surroundings are the ideal setting for images and video content. Potential guests want to see what is on offer at your resort, and they will flock to your social media pages to get an insight into what you provide. Therefore, you should share as much content as you can. Images are great, and video content is…

What’s Your Busiest Time Of Year? Promote It Now With Social Ads

Ideally, your hotel will be busy all year round. If you have a steady stream of visitors, and people wishing to visit your hotel or area, you will hopefully enjoy year-round custom. However, many resorts and hotels find they have a busy time of year. Even if you welcome customers every month and season, having one month where you are…