Invest In Social Media Advertising To Reach Customers Who Are Interested In Specific Destinations

Social media advertising is becoming one of the most cost effective ways for businesses to each out to an audience and this is definitely the case for travel agents. If you are looking to reach out to people in a certain area or who have certain interests, you will find that it has never been easier to focus your advertising activities on the right people for your business.

The fact that you reach the right people for a smaller level of expenditure is brilliant news and if you are a travel agent, you can no longer afford to overlook or ignore the benefits of social media advertising.

If you are operating in a certain area or you want to bring people to a specific destination, the first thing you need to do is think about what your area offers. If you are in or close to a skiing resort, you want to focus on people who list skiing as a hobby or interest. If you are in an area of great historical interest, you may want to focus on people who have an interest in this region or style of architecture. You may be surprised at the hobbies and interests listed on Facebook but this is brilliant news for travel agents.

What interest’s visitors to your area?
No matter what your local area has to offer, you’ll find that there is a group of people who have an interest in it. From something specific as a niche sport or form of entertainment, as an example, how many people do you think have booked holidays to Scandinavia because their favourite TV shows have all come from that area in recent years? Whatever your local area has to offer, make sure that you are tapping into the people who are interested in this feature.

It may even be something general like a high volume of well-regarded restaurants in your area. Whatever your area has to offer, make sure you are reaching out to people who have an interest in what is on offer.

What do people enjoy doing in your area?
You should also be looking out for the sort of people who come to your area. Is your area quite, relaxed and flat, making it a perfect place for the elderly to come and relax? Are there plenty of theme parks and fun activities close to your hotel? If there is you may want to focus on people with young families as these are the people that will benefit most from a trip to your area.

While hotels can promote themselves and what they offer to entice guests to choose them, it is important to remember that many, if not most, guests will book at a hotel to allow them to enjoy other activities. It is up to you to find out what attractions draw people to your resort, and then use these activities to make sure people are aware of what is on offer.

It may sound like a simple idea but why not ask your guests what brought to them your local area? Rather than focusing on why they choose a particular hotel, be more general and find out why they are really here in your area. This will come across as being less of a leading question but it is also a question that will provide you with the best answers with respect to how to promote and position your area effectively.

Written By
Ian Watson
Agent Travel UK

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