When it comes to achieving success in business, any business, what your rivals do will impact on how successful or not you are. This is true for the hotel industry and even though you must focus on your own hotel and making sure that you provide the best standard of service to your tenants, you must be aware of what rival hotels are doing.
After all, if you and another hotel are competing for the same potential guest, you not only need to make the guest aware of you, you need to come across as the more attractive proposition for them, and to do this effectively, you need to know what your rival offers.
This blog aims to detail the importance of knowing what rival hotels do and how you can use social media to be aware of what is happening in your local area.
How can a hotel differentiate itself from a rival?
There are many ways that a hotel can differentiate itself from comparable hotels. Factors that influence the decision a guest makes on
which hotel is right for them include:
• The cost of the trip
• Whether the trip is an all-inclusive holiday or not
• The facilities on offer in the hotel
• What additional services the hotel provides
• The provision and standard of entertainment offered by a hotel
If you are a hotel offering an all-inclusive service for families with entertainment on offer every night, you don’t need to worry too much about keeping tabs on a quiet hotel aimed at single people or couples with no meal provisions. The audience you want to reach are very different from the audience the rival hotel wants to reach, so in this regard, you don’t need to review their activities at any more than a cursory level.
However, if there is a local hotel offering a similar holiday experience to you, you need to make sure that you provide a better service, and you can stay in touch with their service by reviewing social media. Follow the hotel, follow relevant hashtags and stay in touch with conversations that the hotel has with guests and prospective guests.
Give your prospective guests what they want
Reviewing the social media activity of a rival hotel will ensure you know their price ranges, what food they offer, if they offer games or entertainment, the standard of entertainment and you can find out what people are saying about the hotel.
1. If guests are complimentary about the hotel, look to replicate the good points but do them even better
2. If guests have complaints about the hotel, look to provide these services but better or do not provide these services at all
Staying in touch with your rivals and finding out what prospective guests want to enjoy while on holiday will help you provide the best holidays to your guests. Social media activity, engagement and listening is essential for this and at Agent Travel, we can help you stay in touch.
There may even be areas where you can work alongside rival hotels to promote the local area. Ideally, you want to be the first choice of any guest who is looking to stay in your resort but if you and other hotels in the area can create a positive atmosphere and outlook of what is on offer, more people will hold an interest in visiting your area. This will hopefully create an outcome where every hotel can increase the number of guests they welcome.
No matter what relationship you have with comparable hotels in your area, their social media activity provides you with insight that can help you achieve success in business. If you’re looking for guidance on how to make the most of social media, rely on Agent Travel.